Beats by Dre, in a unique collaboration with athleisure leader Alo Yoga, has introduced a glamorous Black Sparkle edition of their Beats Fit Pro earbuds. This collaboration brings together two brands synonymous with Los Angeles, known for their influential roles in shaping fitness and lifestyle cultures. The newly designed Beats Fit Pro comes with a custom case, featuring a high-gloss finish with sparkles that mimic a liquid metal shine and a reflective interior, enhancing its overall aesthetic appeal. The earbuds themselves are adorned with a pearlized Beats "b" and a subtly debossed Alo logo, signifying the partnership.
Chris Thorne, the Chief Marketing Officer at Beats, expressed his excitement about the collaboration, highlighting the shared values and heritage of both brands. He emphasized their commitment to delivering high-performance, stylistically unique products that cater to consumers’ desire to express their individuality. This collaboration aims to fuse the worlds of tech and fitness fashion seamlessly.
To mark the launch, Beats has enlisted Grammy-winning artist Tyla, showcasing the earbuds in action in a vibrant video shot in the Bahamas, featuring Tyla's track "Safer." The special edition Beats Fit Pro is set to hit the shelves on April 4, with a price tag of $199.99. It will be available at select Apple and Alo Yoga stores, Apple’s website, and for pre-order on Alo Yoga’s online platform.
This launch follows Beats by Dr. Dre's previous collaboration with Fragment Design in July 2023, which also made waves in the tech and fashion spheres, underlining Beats' ongoing commitment to innovative partnerships and design-forward products.
